We reached an exciting milestone today: Jott has exited “beta”.
It’s a big deal for the Jott community because it means that together we’ve built a service that has great value. Despite being in the age of perpetual betas, we actually had a pretty clear plan for getting the service to this point: 1) Take the time to figure out what people really want; 2) Listen to how they would ideally want to pay for it; and 3) try to make 1 & 2 work!
We realized pretty early on that we had a product with broad uses, and it made answering the question “Who is your customer, and how do they use it?” very challenging. Initially Jotters were mostly cutting edge types who follow the tech blogs and the start up world. But pretty soon we saw lawyers, sales people, real estate agents, teachers – you name it.
From our earliest days we had “Jott Anywhere” as a mantra, and two new downloads finally get us there: Jott for Outlook, which lets you use Jott to create Tasks, Events and Email Drafts; and Jott Express, a sweet desktop manager for the Jotts you create anywhere.
Believe it or not, it’s not easy asking people for money, because people have different ways of valuing Jott, and we hate to disappoint anyone. A lawyer wrote me back in 2007 that while Jott had real economic value for him, it was the stress reduction he valued most. How do you put a price on that?
In the end, we’ve come up with a good mix – all based on actual usage data and your feedback. The $3.95 “Jott” plan (known internally as the Grande Mocha plan) is really designed for the average user: Notes, Reminders, all the Jott Links, and hands-free Email and Texting – and no advertising. There is a lot more detail at the Get Started page, so have a look.
Anyway, thanks to all of you for helping us get here. We have an amazingly talented and dedicated team here in Seattle and we couldn’t be more excited about Jott’s roadmap.
John Pollard, Founder and CEO