AOL strength is not the "AOL". In the market place section of Wall Street Journal, Friday April 25, 2008 on page B1 the article "AOL's website shows games in traffic". List a couple of new websites that AOL has lunched without the AOL in the name to bring new traffic to the network. They include, SWITCHED, BLACKVOICES, URLESTOYOUE.COM and ASYLUM all of these are capitalizing, SWITCHED, BLACKVOICES, URLES AND ASYLUM.